Bachelor of Communication – PR and Advertising at UTS

Bachelor's Degree Mass Communication Full Time

Bachelor of Communication in Public Relations and Advertising

at University of Technology Sydney · Sydney, New South Wales

CRICOS course code

118273F

CRICOS provider code

00099F

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

3 years

Tuition (whole course)

A$131,700 total

Per year

A$43,900/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Bachelor of Communication in Public Relations and Advertising at the University of Technology Sydney (UTS) offers a comprehensive education in shaping and managing communication between organisations and their audiences. This course equips students with the practical and theoretical skills essential for successful careers in public relations (PR), advertising, and strategic communication within the dynamic Australian media and business environment.

Structured over three years and delivered through semesters, students complete a variety of units of study for a set number of credit points, allowing them to build core strengths in writing, media production, campaign planning, digital communications, stakeholder engagement, and brand management. The degree places a strong emphasis on real-world application, featuring work-integrated learning such as industry placements, live projects and guest lectures from leading professionals. In the final stage, students undertake a capstone project to demonstrate their expertise and readiness for professional practice.

The curriculum is designed to foster key skills such as strategic thinking, persuasive communication, creative problem-solving, and research-driven campaign development. Students also gain experience using the latest digital media tools relevant to the Australian context, and are encouraged to develop ethical, cross-cultural, and social responsibility competencies vital for the local and global workplace. This course is particularly suited for individuals looking to innovate and influence in sectors ranging from government and corporate communication to creative advertising and media relations.

International students are required to demonstrate English proficiency, with commonly accepted tests including IELTS Academic, TOEFL iBT, PTE Academic, Cambridge C1 Advanced or the university's own programmes. Those studying in Australia may work up to 48 hours per fortnight during semesters and are eligible to apply for the Temporary Graduate visa (subclass 485) after graduation. For detailed entry requirements and structure, prospective students should refer to the official course page.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Public Relations Officer in government, corporate, or not-for-profit sectors
Advertising Account Executive in media agencies or brand consultancies
Corporate Communications Specialist for Australian businesses
Media Relations Manager with a focus on Australian news and social issues
Campaign Strategist for political, commercial, or advocacy organisations
Digital Content Creator for brands or agencies in Australia
Internal Communications Advisor in large organisations

Frequently asked questions

How long is the Bachelor of Communication in Public Relations and Advertising at University of Technology Sydney?

It typically takes 3 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$131,700 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Public Relations Officer in government, corporate, or not-for-profit sectorsAdvertising Account Executive in media agencies or brand consultanciesCorporate Communications Specialist for Australian businessesMedia Relations Manager with a focus on Australian news and social issues...

Apply View university