Bachelor of Communication and Media - Bachelor of Commerce

The Bachelor of Communication and Media – Bachelor of Commerce at the University of Wollongong is a combined degree that equips students with a unique blend of expertise in both media and business. Over 4.5 years of full-time study, students engage in an interdisciplinary curriculum covering communication strategies, digital media, journalism, marketing, economics, and management principles. The course integrates both critical media theory and practical business applications, enabling graduates to navigate and lead in today’s media-saturated commercial landscape.

Australian bachelor degrees like this are typically structured around semesters and require the successful completion of a set number of credit points, earned through core and elective units of study. Students undertake subjects from both communication/media and commerce streams, allowing them to build a tailored skillset. Work-integrated learning, case studies, and project work are core components, offering valuable opportunities to gain real-world skills. Capstone projects or internships may be offered, letting students apply their learning in professional contexts relevant to Australia’s dynamic media and commercial sectors.

Graduates develop transferable skills in written and verbal communication, critical thinking, problem-solving, and strategic analysis, as well as digital literacy and an understanding of contemporary business practices. The programme suits students aspiring to thrive in cross-disciplinary roles, whether in traditional or digital media, marketing, corporate relations, or commerce-driven environments. With Australia’s strong media industry and vibrant business sector, students can benefit from industry connections and professional experiences unique to the local context.

This qualification sits at the Australian Qualifications Framework (AQF) Level 7, enabling graduates to apply for post-study work rights on the Temporary Graduate visa (subclass 485). While studying, international students can work up to 48 hours per fortnight, supporting practical learning alongside academic study. Entry to the course requires evidence of English proficiency, and students are encouraged to confirm specific credit, unit, and professional placement details on the official university page.

• Media relations specialist
• Corporate communications officer
• Marketing strategist
• Public relations consultant
• Business analyst
• Advertising executive
• Digital content manager
• Entrepreneur
• Roles in Australia's media, marketing, and business sectors