Bachelor of Communication and Media - Bachelor of Business

The Bachelor of Communication and Media – Bachelor of Business at the University of Wollongong combines two dynamic fields, equipping students with robust skills in both communication and the principles of business. Over the course of 4.5 years, students complete a double degree structured in semesters, with units of study accumulating credit points towards graduation. This programme is designed to integrate foundational knowledge and advanced topics across mass communication, such as media production, public relations, and digital strategy, and core business disciplines including management, marketing, economics, and accounting.

Students engage in a curriculum that fosters critical thinking, creative problem solving, and effective communication, while developing a strong grasp of business operations in the Australian and global contexts. The course structure often provides opportunities for work-integrated learning, allowing students to undertake professional placements or internships with leading Australian media outlets, agencies, or corporate partners. This exposure bridges classroom learning with real-world experience, enhancing employability and industry insights.

As part of the Australian Qualifications Framework (AQF), this double degree is comprised of a series of core and elective units, typically requiring the completion of a specified number of credit points, information best confirmed on the official programme page. Students may also undertake a capstone project that brings together their communication and business expertise in practical scenarios. The programme suits those who aspire to work at the intersection of media, communication, and business, ideal for future professionals seeking versatile careers in ever-evolving industries.

International students benefit from the University's supportive environment and links to the Australian media and business sectors. Subject to eligibility, graduates can access post-study work opportunities through the Temporary Graduate visa (subclass 485). While studying, international students are permitted to work up to 48 hours per fortnight, providing additional experience and industry engagement.

• Media and Communications Specialist in corporate, government, or non-profit sectors
• Public Relations Manager
• Marketing and Brand Manager
• Business Analyst
• Digital Communications Strategist
• Content Producer in broadcast, digital, or print media
• Corporate Communications Adviser
• Advertising Executive in media agencies
• Entrepreneur or start-up founder in communication or business sectors

Graduates are sought after by Australian industries including media, marketing, communications, finance, and public administration. Industry partnerships enhance opportunities for work experience and employment.