Bachelor of International Studies/Bachelor of Media (Public Relations and Advertising)

The Bachelor of International Studies/Bachelor of Media (Public Relations and Advertising) at the University of New South Wales is a comprehensive double degree programme designed for students seeking a global perspective and specialist communication expertise. This combined course covers the dynamics of international relations, culture, and society alongside in-depth study of public relations and advertising. Learners engage with both theoretical frameworks and practical projects, equipping them with the knowledge and skills necessary to interpret global issues and influence public perception.

The Australian bachelor's degree is typically structured over a minimum of three years, but for a double degree such as this, students study across 5.5 years, completing a range of units of study (courses) that accumulate to the required credit points. The curriculum includes core and elective units spanning global politics, cross-cultural communication, global media systems, public relations strategies, campaign management, and digital communications. Students also typically have the opportunity to undertake a significant capstone project or research experience, integrating their learnings in a real-world context. Where relevant, work-integrated learning or professional placements are provided, especially in media fields, offering valuable industry experience and networking opportunities within Australia.

Throughout the programme, students develop practical abilities in critical thinking, cross-cultural understanding, public speaking, media writing, strategic planning, campaign design, and stakeholder engagement. Skills in digital content creation, social media management, intercultural negotiation, and research further prepare graduates for diverse roles in international and domestic spheres. This course suits individuals with a keen interest in how global society operates and those who wish to craft and drive media narratives in culturally rich, interconnected environments.

Located in Sydney, students benefit from Australian industry ties, exposure to multicultural communities, and opportunities to collaborate with media and international relations professionals. As an Australian qualification approved on the AQF and CRICOS, eligible graduates may qualify for the Temporary Graduate visa (subclass 485) post-study work stream. International students can work up to 48 hours per fortnight during study. For full details on course content, admission, and updates, consult the university's official page.

• Public Relations Specialist in Australian and international agencies
• Media Adviser for corporate, government, or non-profit organisations
• Advertising Account Manager in creative and communication industries
• International Relations Officer in government departments or NGOs
• Communication Strategist in global enterprises and Australian media firms
• Stakeholder Engagement Officer in multicultural and cross-sector settings
• Digital Content Creator and Social Media Manager