Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) at Torrens University Australia is a three-year degree built around how marketing actually works in Australian organisations. You study consumer behaviour, market research, brand management, digital marketing and campaign planning, alongside core business subjects in accounting, economics and management. Later years let you specialise through electives or a major, so you can lean towards digital, brand, or strategy depending on where you want to work.

Australian bachelor degrees are made up of units of study, each worth a set number of credit points, and you need to pass a required total to graduate. Torrens runs on trimesters, so you typically take three study periods a year rather than two semesters. That structure means you can finish faster or spread the load. The degree usually includes a capstone unit in your final year where you pull everything together on a real marketing problem, and many students take a work-integrated learning or internship unit, which counts towards your degree and puts you in a workplace for a trimester.

Skills you pick up are practical: writing a marketing plan, reading analytics dashboards, running a focus group, building a campaign budget, and pitching to a client. You also learn to work in teams, because that is how agencies and in-house marketing departments operate. Assessment is a mix of reports, presentations, exams and group projects, not just tests.

This degree suits school leavers who want a business qualification with a creative edge, and also people already working in sales, admin or communications who want to move into a marketing role. International students should note that while you study, a Student visa allows 48 hours of work per fortnight during term. After graduating, the Temporary Graduate visa (subclass 485) post-study work stream may let you stay and work in Australia, depending on your circumstances. English entry is IELTS Academic 6.0–6.5 overall or an accepted equivalent; the Department of Home Affairs sets a separate English threshold for the visa itself. Tuition is published on the CRICOS register under course code 090279A, and you should confirm all details on the official page.

• Marketing coordinator or assistant
• Digital marketing officer
• Social media specialist
• Brand assistant
• Market research assistant
• Campaign coordinator
• Content producer
• Account coordinator in an advertising or media agency

Australian industries that hire marketing graduates include advertising and media agencies, retail and e-commerce, banking and financial services, technology companies, tourism and hospitality, health and education providers, and not-for-profit organisations. Many roles start in coordinator or assistant positions and progress to manager after a few years.