Bachelor of Media and Communication (Professional)
SW Swinburne University of Technology logo
Bachelor's Degree Mass Communication Full Time

Bachelor of Media and Communication (Professional)

at Swinburne University of Technology · Melbourne, Victoria

CRICOS course code

088398A

CRICOS provider code

00111D

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

3.5 years

Tuition (whole course)

A$116,000 total

Per year

A$33,143/yr

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Bachelor of Media and Communication (Professional) at Swinburne University of Technology offers students a comprehensive immersion in the dynamic world of media, covering areas such as journalism, public relations, advertising, and digital media. This course is designed to equip students with both theoretical frameworks and hands-on practical experience, preparing graduates for the evolving media landscape in Australia and globally. Students will learn contemporary content production, media research methods, communication strategies, and the socioeconomic role of media organisations.

Structured according to Australian higher education standards, the degree spans 3.5 years and is composed of units of study that carry individual credit points. The programme features a professional placement component, allowing students to gain valuable work-integrated learning experience with established media organisations, agencies, or related businesses. This professional placement is a key differentiator, providing real-world experience and networking opportunities essential for a successful media career.

Throughout their studies, students will develop industry-relevant skills such as storytelling, digital content creation, multimedia production, persuasive communication, and critical media analysis. Graduates attain skills in project management, research, and adaptability, attributes highly valued in media and communication roles. The course is well suited to those aspiring to a creative or strategic career in industries such as media production, communications, marketing, or public relations, as well as those who wish to work with cutting-edge digital media technologies.

Swinburne’s location in Melbourne, a vibrant cultural and media hub, offers students access to numerous industry links and professional networks. International students benefit from Australia’s post-study work visa pathways, including the Temporary Graduate visa (subclass 485) post-study work stream, and work rights of up to 48 hours per fortnight while undertaking their studies. Prospective students should confirm entry requirements, including English proficiency standards, and course details on the official university page.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.
International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

  • Media content producer in news, digital, or broadcast organisations
  • Public relations officer for corporations, non-profits, or government
  • Advertising account executive or communications strategist
  • Digital marketing and social media manager for Australian businesses
  • Content writer, copywriter, or editor for media and publishing industries
  • Corporate communications advisor
  • Media researcher or analyst in government or industry agencies

Frequently asked questions

How long is the Bachelor of Media and Communication (Professional) at Swinburne University of Technology?

It typically takes 3.5 years, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

How much is the tuition?

Tuition is around A$116,000 total. Fees change yearly, confirm with an advisor.

What are the career outcomes?

Media content producer in news, digital, or broadcast organisationsPublic relations officer for corporations, non-profits, or governmentAdvertising account executive or communications strategistDigital marketing and social media manager for Australian businessesContent writer, co...

Guides for this subject and the application

All guides →

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