Bachelor of Communication (Professional Communication)

The Bachelor of Communication (Professional Communication) at RMIT University in Melbourne offers an interdisciplinary approach to contemporary media and communication practice. Students gain theoretical knowledge and hands-on skills in public relations, media, journalism, advertising, and digital communication, all contextualised within Australia's dynamic media landscape. The degree fosters innovation, critical thinking, and the ability to craft effective messaging for diverse audiences across traditional and emerging platforms.

This Australian undergraduate qualification typically spans three years full-time, structured across semesters. Students complete a series of core and elective units of study, each earning specified credit points that cumulatively meet the requirements for graduation. The program places emphasis on project-based learning, team collaboration, and may include a capstone project in the final year where students apply their skills to real-world industry briefs. Work-integrated learning is a strong feature of RMIT, with opportunities for industry placements or internships that connect students directly with the Australian media sector.

Throughout the program, students develop expertise in communication strategy, audience engagement, media production, research techniques, persuasive writing, and professional ethics. This foundation prepares graduates to navigate the fast-evolving media environment and adapt to new communication technologies. The course is ideal for those passionate about storytelling, media relations, content creation, and strategic communication who wish to build careers in Australia's diverse and globally connected media, advertising, and public relations industries.

The program supports international applicants, requiring evidence of English proficiency such as an IELTS score of 6.0–6.5. Students may work up to 48 hours per fortnight during studies. Completion opens eligibility for post-study work rights under the Temporary Graduate visa (subclass 485). RMIT's close ties with Melbourne's leading media organisations and industry professionals add valuable practical learning and networking opportunities. For detailed information about credit points, course structure, and admissions, refer to the official RMIT or CRICOS course page.

• Media and communications officer
• Public relations consultant
• Digital content producer
• Corporate communications specialist
• Advertising account executive
• Journalist or media writer
• Event and campaign coordinator

Graduates are sought after by Australian media agencies, communications consultancies, corporate communications teams, digital marketing firms, government departments, and not-for-profit organisations.