Master of Business Administration/Master of Marketing and Digital Strategy

The Master of Business Administration/Master of Marketing and Digital Strategy at the University of Newcastle is a comprehensive dual-degree programme tailored for aspiring business leaders and marketing professionals seeking a competitive edge in the dynamic Australian and global marketplace. Designed as a two-year full-time course, it blends advanced management theory with practical expertise in contemporary marketing and digital strategy.

This master’s degree offers students the opportunity to study a sequence of units of study, each typically worth a specified number of credit points, across four semesters. The curriculum covers business fundamentals such as strategic management, finance, innovation, and leadership, as well as in-depth marketing theory, digital platforms, analytics, and customer engagement strategies. Through case studies, collaborative projects, and applied learning, students hone skills essential for high-level decision-making and digital transformation. Most programmes at this level culminate in a practical capstone or industry-facing project, enabling students to integrate their learning through real-world challenges and build strong links with Australian industry.

The course structure is intended to support career advancement and professional development. Depending on the programme, students may also benefit from embedded work-integrated learning opportunities or professional placements arranged in partnership with local organisations. This hands-on approach ensures graduates are well-prepared to meet workforce demands and to apply best practices in leadership and marketing within an Australian and international business context.

This double master’s is well-suited to recent graduates or professionals with some experience seeking to upskill or pivot into senior business or marketing roles. International students are welcomed and have access to work rights of 48 hours per fortnight while studying and may be eligible to apply for the Temporary Graduate visa (subclass 485) post-study. Admission requires demonstrated English proficiency; applicants can meet this through IELTS, TOEFL, PTE Academic, Cambridge C1 Advanced, or approved university English programmes. Applicants should check the official University of Newcastle page for full entry and course details.

• Marketing Manager in corporate, agency or non-profit settings
• Digital Strategy Lead within consultancies or digital agencies
• Brand Manager for Australian consumer goods organisations
• Business Development Manager across diverse industries
• Management Consultant serving local and international clients
• Product Manager or Innovation Lead in the tech sector
• Corporate Communications Manager for major companies