Master's Degree Marketing Full Time

Master of Marketing

at University of Melbourne · Melbourne, Victoria

CRICOS course code

055075D

CRICOS provider code

00116K

This course is registered on the Commonwealth Register of Institutions and Courses for Overseas Students. Verify it yourself at cricos.education.gov.au before paying any fee.

Duration

1 year

Tuition (whole course)

Not published

Per year

—

Intake

Semester 1 (Feb/Mar), Semester 2 (Jul)

About this program

The Master of Marketing at the University of Melbourne is designed to give students a comprehensive understanding of strategic marketing in today’s dynamic business environment. This one-year master’s degree is ideal for those seeking to build on their undergraduate studies or professionals wishing to develop an advanced skillset in marketing management, consumer behaviour, digital marketing, and branding.

Australian master’s degrees are typically structured around semesters, with students required to complete a set number of units of study accruing credit points towards graduation. The curriculum often includes a mixture of core and elective subjects, allowing students to tailor their learning to specific interests. Many programmes in marketing feature a capstone project or an applied research component, designed to synthesise theoretical knowledge and practical application. Some courses also incorporate work-integrated learning or placement, enabling valuable connections with industry partners in Melbourne’s vibrant business sector.

Throughout the programme, students gain skills in data-driven decision making, campaign development, strategy formulation, and the use of digital tools. The course sharpens analytical thinking, communication, and teamwork abilities, preparing graduates to respond creatively to real-world marketing challenges. The University of Melbourne has strong industry and alumni networks, linking students to Australia’s established and emerging commercial landscapes.

This course suits recent graduates and experienced professionals from diverse backgrounds who aspire to accelerate their careers in marketing, advertising, or related fields. International students benefit from eligibility to work up to 48 hours per fortnight during studies and may be able to apply for the Temporary Graduate visa (subclass 485) after completion. Applicants must verify English language proficiency as outlined by the university and should always confirm course structure and requirements on the official page.

Entry requirements

English: International applicants must evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate and coursework-postgraduate standard, rising to 7.0–7.5 for teaching, nursing, medicine, law and social work. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university’s own English programmes are accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa itself.

International students: Registered on CRICOS for international students. A Confirmation of Enrolment (CoE) for this course supports a Student visa (subclass 500) application; Overseas Student Health Cover is required for the full duration.

Career outcomes

Marketing Manager in FMCG, retail, or services industries
Brand Strategist or Brand Manager
Digital Marketing Specialist
Market Research Analyst
Advertising Account Manager
Product Manager
Consultant in marketing or business strategy
Roles in major Australian corporates, agencies, and start-ups

Frequently asked questions

How long is the Master of Marketing at University of Melbourne?

It typically takes 1 year, with intakes in Semester 1 (Feb/Mar), Semester 2 (Jul).

What are the career outcomes?

Marketing Manager in FMCG, retail, or services industriesBrand Strategist or Brand ManagerDigital Marketing SpecialistMarket Research AnalystAdvertising Account ManagerProduct ManagerConsultant in marketing or business strategyRoles in major Australian corporates, agencies, and s...

Apply View university