Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) is a three-year degree at Melbourne Institute of Higher Education, built around what marketers actually do: understand a market, build a plan, run campaigns, read the numbers and adjust. You study consumer behaviour, market research, brand management, digital and social media marketing, pricing and distribution, and marketing analytics. Alongside those you take core business units in accounting, economics, management and business law, so you can talk to finance and operations people without blinking.

Australian bachelor degrees sit at level 7 of the Australian Qualifications Framework and normally run three years full time. Most institutions deliver them across two semesters a year, sometimes three trimesters, with each unit worth a set number of credit points. You need to pass a required number of credit points to graduate, and the final year often includes a capstone unit where you pull everything together on a real client brief or industry project. Many marketing degrees also offer an optional internship or work-integrated learning unit, where you spend a set number of hours in an agency, a not-for-profit or a company's in-house marketing team. An honours year, if you want one, adds a fourth year of research training.

Skills you come out with: writing a marketing plan that someone would actually fund, designing and interpreting surveys and focus groups, using analytics tools to see what a campaign did, managing a brand across channels, and presenting to a room. You also learn the compliance side, Australian Consumer Law, privacy rules, advertising standards, because marketers get in trouble when they ignore it.

This degree suits school leavers and career changers who want a practical, commercial qualification. It suits people who like both the creative and the analytical side, and who want to work in Australia. International students can work up to 48 hours a fortnight while studying, and graduates may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream. English entry is usually IELTS Academic 6.0–6.5 overall, with TOEFL, PTE and Cambridge C1 Advanced accepted as equivalents; the Department of Home Affairs sets a separate English threshold for the Student visa. Check the official CRICOS listing and the institution's page for current fees, intakes and unit details.

• Marketing coordinator or assistant, in-house teams at retailers, banks, tech companies and manufacturers
• Digital marketing specialist, agencies, e-commerce businesses, media companies
• Brand assistant or brand manager, consumer goods, hospitality, tourism
• Market research assistant, research agencies, consultancies, government departments
• Social media and content coordinator, publishers, not-for-profits, sports organisations
• Account coordinator in an advertising or media agency
• Sales and business development roles where marketing and sales sit together
• Event and promotions coordinator, tourism, education, entertainment

Australian industries that hire marketing graduates include retail and e-commerce, financial services, technology, health and aged care, education, tourism, professional services and the public sector. Marketing roles exist in every state, though the biggest concentration is in Sydney and Melbourne.