Diploma of Social Media Marketing with Artificial Intelligence

The Diploma of Social Media Marketing with Artificial Intelligence is a one-year qualification that sits at the diploma level on the Australian Qualifications Framework. It suits people who want to work in social media marketing and need practical skills in both content creation and the AI tools now used across the industry. You will study how to plan social media campaigns, write and schedule content, read analytics, and use AI to generate and test creative work. The course is delivered by Keystone College of Business and Technology and is registered on CRICOS for international students.

What you will study

Expect a mix of marketing fundamentals and hands-on digital work. Units cover social media strategy, content production, audience research, paid advertising, community management, and performance measurement. The AI component looks at how tools like generative text and image models fit into a marketing workflow, prompting, editing output, checking accuracy, and keeping brand voice consistent. You will also cover the legal and ethical side: privacy, disclosure, and platform rules. Assessment is likely to include campaign plans, content portfolios, and analytics reports rather than exams alone.

How the qualification is structured

Australian diplomas are made up of units of study, each with a credit point value. A full-time load is usually eight units across two semesters or three trimesters, and you need to pass all required units to graduate. Some providers build in a capstone or final project where you pull together a full campaign for a real or simulated client. Work-integrated learning is common in marketing qualifications, so you may complete a placement or industry project. Confirm the exact unit list, credit points, and delivery mode on the official page.

Who it suits

This diploma works for school leavers who want a practical start, career changers moving into digital marketing, and small business owners who handle their own social media. It also gives international students a pathway into further study, with credit often available towards a bachelor degree. English proficiency is required for international applicants, IELTS Academic 6.0–6.5 overall is the common standard for courses at this level, with TOEFL iBT, PTE Academic, and Cambridge C1 Advanced accepted as equivalents. The Department of Home Affairs sets a separate English threshold for the Student visa. While studying, a Student visa usually allows up to 48 hours of work per fortnight during term. After graduating, the Temporary Graduate visa (subclass 485) post-study work stream may be available, depending on your circumstances. Check the CRICOS register and the college's official page for tuition, intake dates, and entry requirements.

• Social media coordinator, plan and publish content, manage community engagement, and report on performance for agencies, retailers, and not-for-profits.
• Content creator, write, design, and edit posts, short videos, and stories for brands and publishers.
• Digital marketing assistant, support paid campaigns, email marketing, and analytics across in-house marketing teams.
• Community manager, moderate comments, handle customer questions, and grow online audiences for service businesses and membership organisations.
• AI content specialist, use generative AI tools to draft and test copy and visuals, then refine them to match brand guidelines.
• Marketing coordinator, help run campaigns end to end in tourism, education, health, and government communications teams.

Hiring industries include advertising and media agencies, retail and e-commerce, hospitality and tourism, education providers, health services, and the public sector. Many roles are in Sydney, Melbourne, Brisbane, and other capital cities, with remote and hybrid work common.