Bachelor of Business (Marketing)

A Bachelor of Business (Marketing) at the International College of Management, Sydney (ICMS) is a three-year Australian bachelor degree, delivered across trimesters. You complete units of study worth credit points each trimester. Core business units cover accounting, economics, management and business law, then marketing units take over: consumer behaviour, market research, brand management, digital marketing, advertising and marketing strategy. You finish with a capstone unit where you apply what you have learned to a real client brief, often for an Australian business.

ICMS runs this degree with a strong work-integrated learning component. Students typically complete a professional placement as part of their studies, and the college's industry connections in Sydney give you access to marketing teams in agencies, tourism, events and sport. Aspire Institute and Aspire English sit alongside ICMS, so if you need to lift your English before starting, you can do that first. The International Sport College of Australia also delivers related programmes, which matters if you want to work in sport marketing.

English requirements are the standard Australian undergraduate level: IELTS Academic 6.0–6.5 overall, or an accepted equivalent such as TOEFL iBT, PTE Academic or Cambridge C1 Advanced. The Department of Home Affairs sets a separate English threshold for the Student visa. While you study, your visa lets you work up to 48 hours per fortnight during term. After you graduate, the Temporary Graduate visa (subclass 485) post-study work stream may let you stay and work in Australia, depending on your circumstances.

This degree suits school leavers and career changers who want a practical marketing qualification with real industry contact. You will learn to plan campaigns, read data, write copy that sells, and present ideas to clients. If you are deciding, check the official CRICOS listing for the course code 0101119 and confirm fees, intake dates and unit details on the ICMS page.

• Marketing coordinator or assistant
• Digital marketing specialist
• Brand or product assistant
• Social media manager
• Market research assistant
• Advertising account coordinator
• Event marketing coordinator
• Sport marketing roles with clubs, leagues and event organisers

Australian employers in advertising agencies, tourism, hospitality, retail, sport and not-for-profit organisations hire marketing graduates. The placement built into the degree often leads to a first job.