Bachelor of Marketing

A Bachelor of Marketing at Edvantage Institute Australia is a three-year degree that sits at level 7 on the Australian Qualifications Framework. That's the same level as any bachelor degree in the country, which matters if you're comparing qualifications or applying for a visa later. The AQF is the national framework that makes sure a bachelor's degree means the same thing whether you study it in Melbourne, Sydney or Perth.

How the degree is structured

Australian bachelor degrees are built from units of study, each worth a set number of credit points. You'll typically complete eight units a year across two semesters or trimesters. Over three years that adds up to 24 units, or 144 credit points at most institutions. Some universities run trimesters so you can spread the load differently, but the total credit points stay the same. Your first year covers the basics: consumer behaviour, marketing principles, business statistics and maybe an intro to digital marketing. Second year moves into market research, branding, integrated marketing communications and buyer psychology. Third year is where you specialise and often finish with a capstone unit, a real client project or a research-based assignment where you pull everything together.

What you actually learn

You'll learn how to read a market, build a campaign, write a marketing plan and measure whether it worked. That means working with real data, not just theory. You'll study how consumers make decisions, how brands position themselves, how to run a focus group, how to brief a creative team and how to report results to a manager. Group work is common because marketing is a team sport in most Australian organisations. You'll also get practice presenting, which is half the job.

Work integrated learning and placement

Many Australian marketing degrees include a work-integrated learning unit, an internship, a live client project or an industry placement. Edvantage Institute Australia may offer this as part of the course, but you should confirm the details on the official page. If placement is available, it's usually in your final year and can be with an agency, a not-for-profit, a startup or a larger company's in-house marketing team. That experience often turns into a graduate job.

Who this suits

This degree suits school leavers who like ideas and people, career changers who want a qualification that opens doors in business, and international students who want an Australian degree they can use back home or as a pathway to post-study work. If you're an international student, you can work up to 48 hours per fortnight while your course is in session. After you graduate, you may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream, which lets you stay and work in Australia for a period depending on your qualification and other requirements. Always check the Department of Home Affairs website for current visa rules.

English requirements for international applicants are typically IELTS Academic 6.0–6.5 overall for undergraduate courses, though some fields like teaching, nursing, medicine, law and social work ask for 7.0–7.5. TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university's own English programmes are accepted as equivalents. The Department of Home Affairs sets a separate English threshold for the Student visa itself, so you need to meet both. Tuition is published on the CRICOS register. The CRICOS course code for this programme is 103141H. Check the official page for exact unit lists, semester dates and entry requirements.

• Marketing coordinator or assistant, working on campaigns, social media, email and events for agencies, retailers or service businesses.
• Digital marketing specialist, running paid search, SEO, content and analytics for e-commerce, tech or media companies.
• Brand assistant or brand manager, helping position products and manage brand guidelines for consumer goods, fashion or hospitality.
• Market research assistant, collecting and analysing consumer data for research firms, consultancies or government bodies.
• Communications officer, writing and coordinating internal and external messages for not-for-profits, universities or public sector organisations.
• Account coordinator in an advertising or media agency, supporting client relationships and campaign delivery.
• Sales and business development representative, using marketing skills to generate leads for software, finance or industrial companies.
• Event marketing assistant, planning promotions and logistics for conferences, festivals and corporate events.

Australian industries that hire marketing graduates include advertising and media, retail, financial services, technology, tourism, health care, education and government. Many graduates start in assistant or coordinator roles and move into specialist or management positions after a few years.