Advanced Diploma of Marketing and Communication

This Advanced Diploma of Marketing and Communication gives you a practical grounding in how organisations promote themselves and talk to their customers. You'll study consumer behaviour, market research, advertising, digital marketing, public relations and brand management. Assessment is based on real projects, writing campaign briefs, building social media plans, analysing competitor activity and pitching ideas, rather than exams alone.

The course runs for two years. It's delivered in trimesters or semesters, depending on the intake, and is made up of units of study, each carrying credit points. You'll typically complete a capstone unit near the end where you pull everything together into a full marketing plan for a real or simulated client. Some units include work-integrated learning, where you spend time in a marketing team or agency, applying what you've learned in a workplace setting.

You'll come out with skills in campaign development, copywriting, data analysis, client management and using industry-standard digital tools. The course suits people who want to work in marketing, advertising, PR or communications, and who prefer hands-on learning over theory-heavy degrees. It's also a pathway to further study, you may get credit towards a bachelor degree, though you'll need to check with the receiving institution.

As an international student, you can work up to 48 hours per fortnight while your course is in session. After you finish, you may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream, which lets you stay and work in Australia. English requirements are IELTS 6.0–6.5 overall, or equivalent. Always confirm the latest details, including tuition, on the official CRICOS register and the college's website.

• Marketing coordinator
• Digital marketing assistant
• Social media coordinator
• Public relations assistant
• Advertising account coordinator
• Communications officer
• Market research assistant
• Brand assistant

These roles are found in advertising and media agencies, corporate marketing departments, not-for-profits, government communications teams, retail and e-commerce businesses, and public relations firms across Australia.