Master of Creative Business Management (Digital Marketing)

This master's degree blends creative business management with digital marketing. You will study how creative organisations make money, build audiences and run projects, alongside the practical side of digital marketing: content, campaigns, analytics and channel planning. The Australian Performing Arts Conservatory delivers it, so the teaching sits close to the performing arts world rather than a generic business school.

How the degree is structured

It runs for two years full time, which is the standard length for a coursework master's in Australia. Expect semesters or trimesters, with each unit of study carrying credit points. You accumulate those credit points across core units and electives, and most master's degrees finish with a capstone unit or a small research project. The exact unit list and credit point rules are on the official page, check there before you apply.

Skills you build

You learn to plan a marketing budget, read campaign data, write for different digital channels, and manage a creative team or client. There is usually group work, because that is how creative projects run in real life. You also practise pitching ideas and defending them with evidence, which is what producers, marketers and arts managers do daily.

Who it suits

This suits people with an undergraduate degree who want to move into marketing or management inside the arts, media or entertainment industries. It also works for someone already working in a creative field who needs formal business and digital marketing training. If you enjoy both spreadsheets and scripts, this combination makes sense.

As an international student, you can work up to 48 hours per fortnight while your course is in session. After graduating, the Temporary Graduate visa (subclass 485) post-study work stream may let you stay and work in Australia, depending on your circumstances. English entry is typically IELTS Academic 6.0–6.5 overall for a coursework master's, with TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the university's own English programmes accepted as equivalents. The Department of Home Affairs sets a separate English threshold for the Student visa itself. Tuition is published on the CRICOS register under course code 119392B. Confirm all details on the official page before you apply.

• Digital marketing coordinator or manager, arts organisations, festivals, record labels, streaming platforms and creative agencies.
• Social media and content strategist, media companies, publishers, production houses and cultural institutions.
• Arts administrator or producer, theatre companies, dance companies, galleries and live event promoters.
• Brand and campaign manager, entertainment venues, ticketing companies and creative startups.
• Audience development officer, museums, performing arts centres and government arts bodies.
• Account or project manager, advertising and digital agencies that serve creative clients.