Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) is a three-year Australian bachelor degree, taught at the Australian International Institute of Higher Education. It sits at Level 7 on the Australian Qualifications Framework, the same level as any other bachelor degree in the country. You study marketing as a business discipline: consumer behaviour, market research, brand management, digital marketing, pricing and distribution, and the strategy that ties those together. Alongside the marketing core you take business foundation units in accounting, economics, management and business law, so you graduate understanding how a marketing decision affects the rest of an organisation.

How the degree is structured

Australian bachelor degrees are built from units of study, each worth a set number of credit points. A standard three-year degree is 24 units, usually eight per year across two semesters (some institutions run three trimesters). You complete the marketing major, the business core, and a number of elective units, which is where you can add a second specialisation or pick up units in areas such as international business or event management. Most degrees finish with a capstone unit in the final year, where you take everything you have learned and apply it to a real client brief or a simulated marketing plan.

Work-integrated learning

Marketing is a field where Australian institutions lean heavily on work-integrated learning, and this degree includes a professional placement or industry project unit. That might mean spending a trimester with an agency, a not-for-profit, or the marketing team of a consumer brand, or working in a student team on a live campaign brief. It is the part of the degree employers ask about in interviews, because it shows you have produced work to a deadline for someone other than a lecturer. Confirm the placement requirements, timing and any eligibility rules on the official course page before you apply.

Who it suits and what you need

This degree suits school leavers who want a business qualification with a clear creative and analytical focus, and also suits people already working who want to formalise their experience. International applicants need to evidence English proficiency. IELTS Academic 6.0–6.5 overall is the common undergraduate standard, with TOEFL iBT, PTE Academic, Cambridge C1 Advanced and the institute's own English programmes accepted as equivalents. The Department of Home Affairs sets a separate English threshold for the Student visa itself. While studying in Australia on a Student visa you can work up to 48 hours per fortnight, and after graduating you may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream. Tuition is published on the CRICOS register under course code 110052F. Check the official page for current unit lists, intake dates and entry requirements.

• Marketing coordinator, supporting campaign delivery for retail, hospitality and consumer goods brands.
• Digital marketing specialist, paid search, social media, email and content, often in agencies or in-house teams.
• Brand assistant or brand manager, managing how a product is positioned and presented in the Australian market.
• Market research analyst, running surveys, focus groups and data analysis for consultancies and large organisations.
• Account coordinator in an advertising or media agency, the entry point into agency-side client service and media planning.
• Business development or sales roles, many marketing graduates start here in technology, financial services and professional services firms.
• Events and promotions coordinator, common in tourism, sport, arts organisations and local government.
• Further study, a master's degree in marketing, business analytics or an MBA after some work experience.