Diploma of Digital Marketing

The Diploma of Digital Marketing at the Australian College of Business Intelligence is a one-year qualification for people who want to work in online marketing. You'll study how organisations attract attention and turn it into sales through search, social media, email, content and paid advertising. Expect to build campaigns, write copy, read analytics dashboards and learn how to test what works. Assessment is practical, you produce marketing artefacts and campaign plans rather than sit long written exams.

How the course is structured

Australian diplomas are made up of units of study, each with a set credit point value. A one-year diploma usually runs over two or three study periods, semesters or trimesters depending on the provider, and full-time students typically take four units per period. The Australian College of Business Intelligence delivers this course under CRICOS code 120239A, so international students can enrol on a Student visa. Your exact unit sequence and any credit for prior study are confirmed by the college. Check the official course page for the current unit list and delivery mode.

What you'll actually learn

You'll cover the core channels: search engine optimisation, search engine marketing, social media management, email marketing and content creation. Alongside that you'll learn to set up and read Google Analytics and social platform insights, build a simple marketing budget, and write a campaign brief that a client or manager can act on. Group work is common because marketing teams work that way. By the end you should be able to plan a campaign, launch it, measure it and explain the results.

Who it suits

This diploma suits school leavers who want a practical start, career changers moving into digital roles, and small business owners who want to run their own marketing. It also gives you a pathway into a bachelor degree with credit, subject to the receiving institution's rules. If you're an international student, you can work up to 48 hours per fortnight while your course is in session, and after graduating you may be eligible for the Temporary Graduate visa (subclass 485) post-study work stream. English entry is typically IELTS Academic 6.0–6.5 overall or an accepted equivalent, though the college and the Department of Home Affairs each set their own requirements. Confirm tuition, intake dates and English evidence on the official page before you apply.

• Digital marketing assistant, supporting campaign delivery for agencies, retailers and service businesses.
• Social media coordinator, running organic and paid social accounts, scheduling content and reporting on engagement.
• SEO assistant, keyword research, on-page optimisation and link building for in-house teams or consultancies.
• Email marketing assistant, building lists, writing campaigns and testing subject lines and send times.
• Content creator, writing blog posts, product copy and social captions for brands and publishers.
• Marketing coordinator, pulling together campaign schedules, budgets and performance reports.

Hiring industries include advertising and media agencies, e-commerce and retail, tourism and hospitality, professional services, education and not-for-profits. Many graduates start in assistant or coordinator roles and move into specialist positions as they build a portfolio.